"We live in the city. The city lives in us. Time passes. We move. We change languages. We change habits. We change opinions. We change clothes. We change everything. Everything changes and fast. Images above all, change faster. Everything is copy. The idea of identity found itself in such a feeble state. What is Identity? To know who you are? The accord between the image we created of ourselves and ourselves? Just who is that “ourselves”?"
Notebook on Cities and Clothes, Wim Wenders
Forged out of a desire to use fashion to start a conversation about beauty, society and sustainability, _untitled_ is a gender neutral brand of accessories that aims to unstitch all labels to encourage self expression, based on the philosophy that while logos come and go, what is important is to stay true to who you are. To ourselves.
_untitled_ believes in everyday luxury to empower the modern urbanite to move and live freely, staying everyday organized whilst never compromising on refined style. In fact _untitled_ ’s approach to design is to create standardised products, refined and modular, so that each individual can create their own unique style.
_untitled_ gives a modern twist to the handmade in Italy, making luxury products fit to the everyday urban life and choosing a recycling method at the base of the creative process by using surplus stocks and oddments made by luxury brands to resist against the extreme overconsumption of today’s fashion industry.
_untitled_‘s products are not only made for aesthetic and practical reasons, but they are also designed to prove that fashion can help to represent, to reflect. Therefore, _untitled_ uses mirrors and reflective surfaces in its products to remind people to look more into their own images to be confident, independent and focus on themselves while continuing to seek for their identity. But ... what is identity?
BE WITHOUT LABEL. STAND OUT. TAILOR YOUR IDENTITY.